FACES AND FACTS AND MANY FACETS
The FACETS guerilla campaign really relies on those that interact with it for distribution, be it on purpose or accidentally. We needed as much help as we could get from my friends, family and lucky commuters. Each leaflet comes with it’s own set of stickers, and the audience is encouraged to spread the word. By hiding the leaflets inside newspapers on public transport stations, the media relies on the commuter’s journey to get wherever it needs to be, and it’s impossible to track where it ends up. If they interact, they wilI realise the leaflet also serves as a poster. A bit of free art.
2024. LONDON, UK